NEW YORK, NY - May 3, 2010: Dimensional Communications, Inc., designer and producer of Mercedes-Benz' New York Auto Show exhibit (April 2010), tapped Lightspeed Design, Inc. to Executive Produce the HD 3D Stereoscopic film for this unique event marketing installation. The striking, fast-paced driving film was captured in 3D at 4K resolution and presented on both a large high-brightness rear-projection screen as well as multiple 3D monitors in a massive 88 x 158 ft open exhibit area, and was viewed using movie theater style polarized glasses.
Filmed on location near Santa Barbara, CA at the Sandpiper Golf Course, Bacara Resort and Cojo-Jalama Ranch, the 6 minute film features live 3D running footage of the Mercedes SLS AMG, E-Class Cabriolet and S400 Hybrid as well as pro golf played on a breathtaking oceanside course. The footage was shot on dual RED ONE™ cameras incorporated into Lightspeed's DepthQ® Stereoscopic rig, while the all-digital shoot utilized DepthQ®Capture™ Software, which provides real time monitoring, recording and playback of the stereoscopic imagery. Post production and editing at Lightspeed Design's studio added custom CGI, special effects, and incorporated Mercedes archival media.
Chris Ward, President of Lightspeed Design, adds “Our production pipeline benefits from advanced filmmaking technologies that we've developed and honed over the past 17 years producing stereo 3D content. DepthQ® Stereoscopic is actually a mature, live-action 3D filmmaking process that maximizes creativity, efficiency and accuracy from acquisition through post. Combined with our knowledge and experience in 3D film-making, it allows us to produce comfortable, visually impactful, GREAT 3D cost-effectively."
The HD 3D film was displayed on a 16 foot wide by 9 foot tall rear-projection screen using two 30,000 lumen Christie Digital projectors, as well as on 4 passive horizontally interleaved 3D LCD monitors distributed throughout the exhibit space. Custom-branded Mercedes-Benz plastic circular polarized glasses gave guests a first-class 3D experience on both the large projection and the 3D monitors.
“This is our second major promotional project for Dimensional Communications and Mercedes. Dimensional does a great job of intelligently incorporating unique and advanced multimedia systems into their exhibit designs. They also produce artistic and beautiful booths with great attention to detail, and we are very pleased to be able to support their direction and concepts.”
Robert Sneed, Partner and Vice President of Multimedia Technologies at Dimensional Communications, adds “With the worldwide success of Avatar I knew the time was right to produce the first large venue s3D film for tradeshow use and I knew Mercedes-Benz would be the perfect client to approach. The results were astounding and the film became the star of the Mercedes-Benz exhibit. Because of its success it will be presented at many more Mercedes-Benz events this year.”
For Mercedes 3D Photos: Production, Stills, Viewers, and Exhibit:
http://bit.ly/9YqTeA
For Mercedes 3D - Behind the Scenes Video:
http://bit.ly/c2EbEb
About LIGHTSPEED DESIGN, INC.
Lightspeed Design, Inc. has been a leader in developing and providing stereoscopic HD-3D projection, video software, film production, filmmaking technologies and custom 3D installations for seventeen years. DepthQ® is Lightspeed's technology trademark under which we offer the DepthQ® Projector, DepthQ® Family of HD-3D software and the new Polarization Modulator.
Lightspeed Design, Inc. 1611 116th Ave NE Suite 112 Bellevue, WA 98004
Telephone +1-425-637-2818 www.lightspeeddesign.com
About DIMENSIONAL COMMUNICATIONS, INC.
Dimensional Communications, Inc. designs and builds integrated communication structures for trade shows, interiors, specialty retail spaces and museums. Dimensional Communications is in the business of creating high-impact experiences that break through the clutter of everything competing for your visitor’s attention. Please visit www.dimcom.com to learn more.
Dimensional Communications Inc. 173 Ludlow Avenue Northvale, New Jersey
07647-2305 USA Telephone: 201-767-1500 Press contact: Robert Sneed, Dimensional Communications Inc. +1-201-767-1500
DepthQ® and DepthQ®Capture™ are trademarks of Lightspeed Design, Inc. All rights reserved.
Press Contact:
Chris Ward
Lightspeed Design, Inc.
+1-425-637-2818
To stay in touch with all things DepthQ®, follow us on
Twitter.
