Sunday, April 03, 2011

LIGHTSPEED DESIGN / DEPTHQ® TRANSFORMS SHOWTIME® ANIMATED LOGO FROM 2D TO 3D



Freeview the above stereo pair crosseyed
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Showtime® tapped Lightspeed Design, Inc. to transform their animated logo from 2D to 3D for a post Superbowl DirectTV event. The project schedule was a little less than 2 weeks making this a truly remarkable feat. The original 2D After Effects CS4 primary composition for the 7 second animation used 245 layers, 6 pre-compositions and 59 pre-rendered elements, each of which received Lightspeed's individually-tailored 2D to 3D conversion techniques. Lightspeed's primary 2D to 3D After Effects CS5 composition utilized 478 layers, 103 pre-compositions, and 32 pre-rendered elements to create the final stereoscopic 3D composite.

Even a blizzard in New York near the end of the project, causing over 2000 flights to be canceled including Lightspeed's expedited UPS shipment, did not prevent their on-time, on-budget delivery of the product. Showtime was so pleased with the spectacular 3D, they asked Lightspeed to lengthen the logo sequence to 14 seconds and add a custom 5.1 surround sound mix.

For more information contact sales@lightspeeddesign.com or +1-206-784-1385 or visit us at www.lightspeeddesign.com.

Freeview the following stereo pairs crosseyed.